Center of Portugal, it’s so much!


Centro de Portugal, it´s so much”” is the new promotional film by Turismo Centro de Portugal. The path to finding the perfect claim for Turismo Centro de Portugal has never been an easy task. To decipher, in a nutshell, such a vast and diverse region is a mission that requires a deep knowledge of the territory. But also, the sensitivity needed to create an emotional link with the target. It is essential to be aware of trends, changes and what consumers want and demand.
In this film, we will get to know the story of João Costa and Ana Rodrigues, two creatives from an agency, who have in their hands the challenge of creating the new promotional film for Turismo Centro de Portugal. Let’s get to know his philosophical, and almost existential, wanderings about what to show in the new film, which manages to do justice to the “”Tanto”” (so much) that is and exists in Center of Portugal. It’s about 5 minutes, where we watch the different theories, scenarios, situations (some that “”don’t remind the devil””!), in which both put the characters. A very funny movie, and where empathy with the main character, “”the father””, is almost immediate! “”It could be me!”” is almost the immediate thought.
Watch João and Ana’s challenge. And get to know a little bit of the “”Tanto”” that is the Center of Portugal! We are sure it will be an inspiration for your next trips!
Client: Turismo Centro Portugal
Location: Portugal
Durartion: 5:43
Year: 2022
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