KITA-ECHIGO Sake Tourism – Japan’s Hidden Gem

The film starts with the question, “Have you really had sake?” It then shifts to an American couple in Japan drinking warmed amazake and conversing with a Japanese patron who happens to be in the same room.
This is an area of Japan that is still very hidden (not yet well known). It’s why you can experience things that cannot be found anywhere else; it gives it a special feeling.
In this film, you not only experience the sake brewery and the secrets of sake’s deliciousness, but you also discover all the highlights of the area, the unchanged nostalgic atmosphere of old Japan, and the unity of the local people. It would be a shame to come to Japan and not visit these places. Here, you can experience things you can’t in Tokyo. The final words of the protagonist, “this is such a hidden gem,” sum up the entire film.
Client: Kikusui Sake Corp., Ltd.
Location: KITA-ECHIGO Area, Niigata Prefecture, JAPAN
Durartion: 2:53
Year: 2022

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