Catalonia, The best gastronomy in the world

Spain
Client: Agència Catalana de Turisme
Produced by: Craft
Agency: McCann
Category: Tourism Products
Entry Type: Video Ad / TV Commercial

Synopsis

The campaign is an invitation for everyone to enjoy Catalan cuisine. The core of the campaign is a video showing the products’ journey from the countryside, sea and mountain to the plate. It is a tour through Catalonia that highlights products, traditional dishes and real people involved in the sector. The common thread is a visual resource, the ‘infinite table’, which symbolises the union of all of Catalonia through its gastronomy.