Waiting for the Game l UEFA Women’s EURO 2025

Switzerland
Client: Switzerland Tourism
Produced by: Shining Film AG
Agency: Wirz Group AG
Category: Tourism Products
Entry Type: Video Ad / TV Commercial

Synopsis

“Waiting for the Game” was the main spot of Switzerland Tourism’s multilayer UEFA Women’s EURO 2025 campaign, showcasing the eight host cities and Switzerland as host nation. Airing during the tournament, the humorous film flips the script: while a player’s husband waits for the thrilling matches of his star-player wife, Switzerland’s diverse and breathtaking beauty becomes the star—so captivating, he almost forgets why he came. “When you need too much beautiful. You need Switzerland.”