How to Winter

Explore the Swiss winter with our “How to Winter” series – an immersive service guiding young guests to explore the Swiss winter. “How-to” is probably one of the most searched terms on the internet. For every litile problem there is an instruction, a solution or a hack. Our “How to Winter” videos explain how real winter holidays work. In addition to tips for a sustainable train journey, fun on the slopes, après-ski or relaxation, the tutorials also offer plenty of inspiration and turn all guests into winter holiday pros. The campaign is presented by Marco Odermati, the world’s leading skier, world champion, Olympic gold medallist and our winter ambassador.