Linz is Linz

Finalist, International Competition, JWTFF2022

The objective of the #linzistlinz campaign was to generate attention in a time full of diverse tourism campaigns. Linz Tourism wanted to set a clear counterpoint to the usual, thoroughly interchangeable tourism advertising. The campaign should also feed into the image that the city has built up since the Capital of Culture year 2009, and tell Linz’s story as a modern, changed, forward-looking and authentic city.

Producer：Sinisa Vidovic
Director：Sinisa Vidovic, Dinko Draganovic