Eat Local -Taste the Unfold Story of Kumano-

Japan
Client: 食堂あお
Produced by: 西村司
Director: 西村司
Category: Toursim Products
Entry Type: Promotional Video

Synopsis

“Shokudō Ao” stands near the station in Kumano City, Mie Prefecture. The owner was born and raised in Kumano, growing up deeply connected to the local natural environment. He once lived away from home, spending time in New Zealand and Ehime Prefecture, and says that those experiences helped him rediscover the richness of Kumano’s nature and ingredients.

To bring out that appeal to the fullest, he pursues a distinctive approach unimaginable in the city: in the morning he paddles a kayak out to sea to catch fish himself; in summer he goes eel fishing for wild eels. Working skillfully with rare ingredients that seldom appear at markets—and that, precisely because they are rare, often get shipped to cities—he continues each day to share Kumano’s abundance and the untold stories behind its ingredients through his cooking.