観光は対話と世界の平和を希求するものです。世界では国と国の争いは未だ絶えることなく、COVID-19は人々の間に猜疑心をもたらし、利己的行動が広がっています。観光の語源は易経の「観国之光」にあるとされていますが、これは自らの魅力を伝えることと同時に他者の魅力を受け入れ理解することでもあります。遠い国の文化、生活する人々を観光を通じて知ることによって対話する。ここに観光の平和への貢献があります。

日本国際観光映像祭はこのような“より良き観光”を目指して、観光映像のあり方に注目し、優れた作品、優れた映像制作者に賞を与えて、観光映像の新たな表現者を発掘すること、観光映像にとって焦眉の急であるデジタルマーケティングとの連動、VRやXRを用いた観光映像技術の向上、を目的としてコンペティションとシンポジウムを合わせた日本国際観光映像祭を開催してきました。

第3回は2021年3月2日、3日に開催します。京都の清水寺を会場に、オンライン配信を行います。詳しくは以下のプロジェクトサイトをご覧ください。

https://jwtff.world/tourismlabo/about/index3.php

Tourism is about dialogue and the search for peace in the world. In a world where conflict between countries is still rife, COVID-19 has led to suspicion and selfishness among people. The origin of the word “tourism” comes from the I Ching’s “Guan Guo Zhi Guang”, which means to communicate one’s own attractions as well as to accept and understand the attractions of others. Through tourism, we can get to know the culture and people of distant countries and have a dialogue with them. Herein lies the contribution of tourism to peace.

The Japan International Tourism Film Festival aims to promote “better tourism” by focusing on tourism films, awarding prizes to outstanding films and filmmakers, discovering new expressions of tourism films, and promoting digital marketing, VR and X-rays, which are urgent issues for tourism films. The Japan International Tourism Film Festival is a combination of a competition and a symposium, with the aim of discovering new expressions of tourism films, linking them with marketing, and improving tourism film techniques using VR and XR.

The first festival was held in March 2019 and the second in March 2020. Last year we collected 1015 films in the international category and 79 films in the domestic category, and at the same time we were able to join the CIFFT, a network of international tourism film festivals accredited by the UNWTO.

The third edition of the festival is held as “Online” in 2nd and 3rd March,  2021. The venue is Kyotomizu Temple in Kyoto. Please see the detail in the project site.

https://jwtff.world/tourismlabo/english/japan-worlds-tourism-film-festival-the-3rd