Tourism is about dialogue and the search for peace in the world. In a world where conflict between countries is still rife, COVID-19 has led to suspicion and selfishness among people. The origin of the word “tourism” comes from the I Ching’s “Guan Guo Zhi Guang”, which means to communicate one’s own attractions as well as to accept and understand the attractions of others. Through tourism, we can get to know the culture and people of distant countries and have a dialogue with them. Herein lies the contribution of tourism to peace.
The Japan International Tourism Film Festival aims to promote “better tourism” by focusing on tourism films, awarding prizes to outstanding films and filmmakers, discovering new expressions of tourism films, and promoting digital marketing, VR and X-rays, which are urgent issues for tourism films. The Japan International Tourism Film Festival is a combination of a competition and a symposium, with the aim of discovering new expressions of tourism films, linking them with marketing, and improving tourism film techniques using VR and XR.
The first festival was held in March 2019 and the second in March 2020. Last year we collected 1015 films in the international category and 79 films in the domestic category, and at the same time we were able to join the CIFFT, a network of international tourism film festivals accredited by the UNWTO.
The third edition of the festival is held as “Online” in 2nd and 3rd March, 2021. The venue is Kyotomizu Temple in Kyoto. Please see the detail in the project site.