《Chill Chiayi City》


Client: Chiayi City Government  Tourism and Information Department, Chiayi City Government
Producer:Tourism and Information Department, Chiayi City Government
Director:KAO / SANDY HXM

SANDY HXM is a singer-songwriter / creative director who composes music and produces video based on different themes. This time, she collaborates with “”Chiayi City Government”” and “”Tourism and Information Department, Chiayi City Government”” to introduce hundreds of select stores in Chiayi City. Throughout the music video, Sandy brings the viewers to enjoy the city and shops in her perspective.
The name of the song “”Chill Chiayi City”” interprets the unique characteristics of select stores in Chiayi City, Taiwan. The attitude of being “chill” means being comfortable with your own unique style and expressing one’s attitude and thoughts—just like the hundreds of vibrant select stores in Chiayi City, each with a lively entrepreneurial story. The music transitions from a gentle beginning and gradually more upbeat and lively atmosphere, making listeners feel uplifted and energized along with music. The lyrics are written in Chinese Mandarin, summing up the vibrancy of hundreds of “”chill select stores”” in Chiayi City, which has been one of the most distinctive feature about Chiayi city for the past few years, attracting many tourists coming from different parts of Taiwan who love to spend a chill weekend at Chiayi.
In the music video, we experience a variety of ways to enjoy Chiayi City. The local food shops, old Japanese style wooden houses, abundant forests, stylish cafes & book stores, to the famous Hinoki-made trains. Traveling through Chiayi City always brings a sense of warmth and revitalization.

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