ARMENIA THE HIDDEN TRACK

At DARS Films, we are thrilled to present our latest advertising campaign, “Armenia: The Hidden Track,” aired recently on BBC News TV as part of the “Sunrise on BBC News” project of Dars Films.

This vibrant and captivating video takes viewers on an unforgettable journey along Armenia’s hidden track, unveiling the country’s most extraordinary yet lesser-known treasures. From the lively streets of Yerevan to the tranquil shores of Lake Sevan, every frame captures the beauty, culture, and soul of this remarkable destination.

Experience the ancient art of stone carving and marvel at the monumental Armenian alphabet statues—a tribute to the nation’s enduring heritage. Discover the legacy of Armenian winemaking, and witness the artistry of lavash baking in a traditional bakery.

Our journey ascends to the towering heights of Mount Aragats, winds through the dramatic landscapes of Kasakh Gorge and Genshik Gorge, and visits iconic spiritual landmarks such as Khor Virap, Geghard Monastery, Haghartsin, Noravank, and Saghmosavank. The stunning Zvartnots Cathedral and Garni Temple stand as timeless testaments to Armenia’s architectural brilliance, while the natural wonder of the Symphony Stones captivates the imagination.

Nicknamed the “Armenian Switzerland,” Dilijan enchants visitors with its lush greenery and serene charm. Each location along this hidden track reveals a unique story, culminating in a vivid celebration of Armenia’s cultural and natural splendor.

This project has been years in the making for DARS Films. Our connection with Armenia began in 2017 when our executive producer first visited this extraordinary country. Over the past seven years, we’ve worked closely with the Armenian Tourism Authorities, Ministry of Culture, Embassy of Armenia in London, Mayor’s Office of Yerevan, and Ministry of Foreign Affairs to bring this vision to life.

With stunning visuals and inspiring storytelling, the campaign positions Armenia as a must-visit destination where history, nature, and innovation converge.

Discover the hidden track of Armenia and let it guide you to unforgettable experiences!