NURI – The Secret of Nuri

Austria
Client: NURI FACTORY TOUR
Produced by: Bold Pictures
Agency: Bold Pictures
Category: Tourism Services
Entry Type: Video Ad / TV Commercial

Synopsis

“The Secret of NURI” is a playful and heartfelt promotional story for NURI sardines, featuring Toni, a humorous truck driver, as the guide. He reveals the “secrets” of NURI: the freshest fish from the Atlantic, meticulous selection of ingredients, patience in traditional methods, and a legacy of family craftsmanship since 1920. Set in scenic Portugal, it highlights the brand’s commitment to quality, authenticity, and care in every product.