You do you

Spain
Client: Iberostar Beachfront Resorts
Produced by: Craft Worldwide
Agency: McCann Worldgroup
Category: Tourism Services
Entry Type: Video Ad / TV Commercial

Synopsis

“YOU DO YOU” is not just a sustainability campaign. It is a campaign that encourages people to do their own thing and fully enjoy their vacation while Iberostar Beachfront Resorts takes care of everything else (making their entire stay sustainable). To reflect the true sense of enjoyment guests feel when staying in our resorts, the campaign features REAL guests enjoying their REAL vacations. A shooting with no script and with candid, stolen images, that created a rich multi-execution campaign.