Qatar has stepped on to the world stage to present itself as an emerging tourism destination courtesy of an international advertising campaign, website and personalized mobile app travel companion.
‘Experience a World Beyond’ sees the Middle Eastern nation target 15 markets through TV, out-of-home (OOH), social and digital channels including Facebook, Instagram, TikTok and Snapchat, promoting the Arabian Peninsula as a hub for outdoor activities as seen through the misadventures of six cute CGI keychain critters.
An Arabian oryx, falcon and turtle also serve as local guides – each offering insight into a different aspect of Qatari culture – which have been created by character designer Peter De Sevre and renowned director Hervé de Crecy, in collaboration with Mikros MPC Advertising Paris.
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