The objective of the campaign is to create the greatest amount of desirable awareness for the Northern Territory as a holiday destination that is ‘different in every sense’ and increase visitation to the Northern Territory throughout 2021.
This follows quarantine lockdowns and border restrictions that were imposed throughout Australia in 2020. As Australians are able to move more freely around the country, but not yet internationally, we want the Northern Territory to be their preferred choice of holiday destination.
We know they are ready for something different and the Northern Territory is it.
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