Introducing the Icelandverse

Finalist, International Competition, JWTFF2022

Since our work was focused on a breakthrough earned media approach we needed to win in the
court of popular culture. We used a survey to understand what travelers are looking for from their next
trip and how we could tap into their desires in a uniquely Icelandic way–especially as
borders opened up and people were more open to traveling again.

Producer:Hannes Thor Arason
Director:Allan Sigurdsson

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