Finalist, International Competition, JWTFF2022
Our main goal for this advertising campaign is to communicate the real Catalonia. For this reason, the main highlight is to show the diversity that you found in our society. Diversity means variety of people, type of places, assortment of activities, a big range of cultures and above everything, our avant-garde value.
We want to communicate the culture that join Catalan people together, also the native culture but not less important the culture that we have been adopting over time, giving us an unique hodgepodge that always enriches a society.
In Catalonia, we have almost everything in a relatively small territory: from sunny beaches to snowy mountains, from cosmopolitan cities to modest villages, from cutting-edge industries to historic arts and crafts, from international cultural events to unique local traditions… Infinity of circles, traditions and activities that make Catalonia into a rich and attractive place for anyone.
Communicate yesterday Catalonia and the Catalonia of our present, mixing our most iconic archetypal with the most modern and advanced details of our society.