About Japan World’s Tourism Film Festival

Need improvement of  Tourism Films to encourage Japanese Tourism industry.


For Japanese economics, attracting inbound tourists is important. The number of them is now large eight times as much as it was ten years ago. While tourism prospers in Japan, over tourism comes to be one of the big problems. Tourism expands for not only tourism industries but also sustainable development of local governments. In other words, tourism becomes general policy for them. At the same time, the concept of DMO which makes tourism strategies from SDGs and uses PDCA cycle is emerging in these days. Then, 5G will be starting from now on.

Under such conditions, tourism films come to be more valuable tools for branding and marketing such as how to invite inbound tourists and how to manage tourist destinations sustainably.  However, examples tourism films regarded as such positions are few in Japan. Thus, our film festival would like to discuss the future of tourism films with everyone.

On the other hand, many countries enjoy the prosperity brought on by tourism and enhance ideas and  skills to attracts tourists all over the world. Japan should learn from their tourism films and consider what we should spread to the world. 

Our film festival associates with “ART&TUR” (Portugal) and “TERRES TRAVEL FESTIVAL” (Spain), historical international tourism film festivals. Thanks to this connection, not only  Japanese current tourism films but also cutting edges of the world’s tourism films gather in our festival. Through screening these films,  professionals of communication technologies such as tourism, films and 5Gs discuss and ponder the future of tourism films. That is Japan World’s Tourism Film Festival.

The festival will be held in Osaka, Japan in Fabruary 2020.